April 28, 2019
It is finally spring in Indiana! It did snow yesterday, but still...there is no denying it is a great time to be outside listening to podcasts. SOMETHING NEW Companies have endeavored to capture a corner of emerging markets for as long as there have been companines. A prescient move to commodify has often rewarded the business savvy with financial success, and occasionally with the hard-to-attain accolade of reshaping society. Much less common is that these earth-shaking innovators pause to think through the negative ripple effects that might emanate from a nobly conceived idea. But it’s 2019, and as the world spins madly on at a rapidly accelerating clip we need some kind of contemplative device for vetting new products before they hit the marketplace. Cue Should This Exist? , a new podcast produced in collaboration from Wait What? and Quartz. The premise is a winning one right out the gate: each episode, host Caterina Fake guides an entrepreneur through a gauntlet of jud...